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t's a combination of top-tier hardware and a user-friendly experience that gives the Samsung Wave a shot at being the company's next sleeper hit.

Slip into your budgie-smugglers and prepare to be doggie-paddling your way through a variable sea of poorly-conceived water allusions. In Barcelona for Mobile World Congress 2010, Samsung staged one of the event's most elaborate audio-visual displays to usher in its latest creation; complete with schools of fish, whining whales and surfers deep in the green room with the cacophonous crashing of waves thundering underneath. So does the object of all this fanfare, the Samsung Wave, live up to the tsunami of hype, or is it a mere ripple in the vast ocean of smartphones already flooding our mobile phone stores?

There's most definitely potential in the Wave, or more accurately in Bada — Samsung's new operating platform on which the Wave will run. The user interface we've seen takes its cues from other popular systems, features like a drag-down notifications panel is unmistakeably Android, as is the 10-panel home screen with space for a range of widgets.

The hardware is definitely top-tier with a 1GHz Samsung processor, 8GB of internal storage, world-roaming 3.5G, support for a huge range of media files plus everything we like to see in a smartphone like a 3.5mm headphone socket and microSD card support.

The show-stopper though is the Wave's Super AMOLED, taking the class-leading AMOLED screen we saw on Samsung's range in 2009 even further with clearly richer blacks and colours so vibrant they make your eyes sore. Samsung achieves this by removing several layers of the touchscreen technology and effectively having the OLED display immediately under the surface layer of glass. The result is a screen that no other manufacturer is close to reproducing at this time.

But is this a winning combination? Samsung's App Store definitely needs to fill up with apps from the world's best app developers aka the guys who are currently working on apps for the iPhone, and Bada needs time to take off, but what does this mean for the Wave?

At first blush its biggest failing relates to design. The user experience is fantastic, we've never seen a Samsung touchscreen phone run so fast and smooth, but the overall aesthetic appears a tad juvenile. Its candy-coloured icons lack the sophistication we see in the competition and while AMOLED screens and gigahertz processors are great, they won't sell phones to adults if they look like kid's toys.

Samsung is a company of sleeper hits (its 18-month old F480 continues to dominate sales charts), and the Wave could be the company's next hit. In fact, the Wave is most likely to appeal to that enormous segment of people who don't know their Androids from their Symbians and just want an easy-to-use touchscreen phone without an iPhone price tag. We'll have to wait for its mid-year 2010 launch to see whether Samsung can keep the price low enough.